System Gurus Providers(SysGuru) is a young and vibrant Information Technology services provider which aims to provide IT solutions to its clients.

Customer Relationship Management

Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.


Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer life-cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels or points of contact between the customer and the company which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.


CRM is a customer-oriented feature with service response based on customer input, one-to-one solutions to customers' requirements, direct on-line communications with customer and customer service centers that are intended to help customers solve their issues. It includes the following functions:

  • Sales force automation, which implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales, and ├Ĺ´┐Żoordinates sales, marketing, call centres, and retail outlets.
  • Data warehouse technology, used to aggregate transaction information, to merge the information with CRM products, and to provide key performance indicators.
  • Opportunity management which helps the company to manage unpredictable growth and demand, and implement a good forecasting model to integrate sales history with sales projections
  • CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales.

Common features of CRM software include:

  • Marketing automation
  • Sales force automation
  • Contact center automation
  • Geolocation technology, or location-based services


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Our ClientsTestimonials

Dev team leader Nicer Holdings (Pty) Ltd

Very smart people working on the project - they provided great insight and brought experience to the project.

Managing Director
http://www.nicer.co.za

Dev team leader Man Power Security (Pty) Ltd

Our income nearly doubled in one year. This made self-promotion easier for my clients

Chief Operational Officer
http://www.mpsecurity.co.za

Dev team leader OHSAM Cleaning Services CC

A great customer experience! The flexability and speed of response from the account manager, as well as the quality of the reports and reporting was exceptional

Bussiness Support Officer
http://www.ohsam.co.za

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